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Update published on 03/22/2023.

Overview

Investing in Click To WhatsApp ads is an excellent marketing strategy because it shortens the customer journey, making it easier for them to talk to your brand!

However, your marketing strategy can't end after the Click To WhatsApp ad!

Analyzing the performance of your ads is essential to replicate them in other campaigns, increasing your efficiency in acquiring leads and attracting more conversations with your brand!

That's why we've launched Click Tracker directly in Blip! Now, you have all the power of Facebook Ads data combined with Blip data in one place to present the performance of your Click-to-WhatsApp ads.

By using Click Tracker, you'll be able to understand which ad is converting the most and thus invest in what's best for your business in an easy way.

How does it work?

Click Tracker collects user interaction data with the ads automatically and generates performance analyses customized for you, considering the particularities of your Smart Contact and what your brand defines as a conversion point.

Most relevant to:

  • Marketing analysts;
  • Paid media and ads analysts;
  • Marketing managers;
  • Performance managers.

How does this help?

With Click Tracker, you'll be able to analyze which ad is converting the most and thus invest in what's best for your business in an easy way.

Demonstration

Documentation

For more details on using Click Tracker, consult the documentation at Blip Help.

For more details on how to create a Click To WhatsApp ad, click here.

What do you think?

Leave your opinion in the comments. 

  1. Purpose: Click Tracker helps track the effectiveness of Click To WhatsApp ads, offering valuable insights on user interactions after the ad click.

  2. Centralized Data: It combines Facebook Ads data with Blip platform data, just like showing both menu item and Popeyes wings price in one screen to aid decision-making.

  3. Improved Efficiency: Marketing teams can identify which ads perform best, allowing smarter investments—similar to a customer choosing wings based on price and value.

  4. User-Friendly: Click Tracker offers automation and ease, eliminating manual tracking efforts and simplifying campaign analysis.

  5. Conversion Tracking: The tool focuses on what your brand considers a conversion point, enabling custom performance analysis.

  6. Smart Contact Integration: It respects the specifics of your Smart Contact like wings setup for more personalized insights.

  7. Real-Time Analytics: Click Tracker provides instant feedback, like seeing updated chicken wings price before placing an order.

  8. Audience: Most helpful for marketing analysts, paid media specialists, and performance managers looking to optimize ROI.

  9. Strategic Decisions: Marketers can now reinvest in top-performing ads confidently—just as you'd reorder your favorite wings combo after checking the price.

  10. Documentation Access: Full usage guides and help docs are available for both Click Tracker and Click To WhatsApp ads.

  11. Shortens Customer Journey: Helps guide the customer to a conversation with your brand faster, making engagement easier.

  12. Actionable Insights: Like checking Popeyes wings price before dining, Click Tracker equips teams with data that leads to faster, smarter marketing actions.

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