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Blip Updates - English

Find out about updates, important reports, and new features from Blip here.

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52 Tópicos
Vinicius_Pereira
Blipper | Community Manager
Vinicius_PereiraBlipper | Community Manager
publicado em Blip Updates - English
Blip News – April 2025

In this edition of Blip Updates, you will discover 12 releases that bring more agility, control, and compliance to your operation. The improvements include new features in Blip Go Personal, enhancements in Blip Desk, changes in Meta's APIs, advancements in Smart Sales, and a new sending flow via Google Messages RCS. Migration from Cloud API to Marketing Messages Lite API New Active Messages Report Now Available New Channel Selection Screen for Active Messages New Guidelines for Utility Messages on WhatsApp New Validation Layer for Using Templates on WhatsApp New Flow for Sending Active Messages via Google Messages RCS Blip Go Personal: Quick Response Module Blip Go Personal: Agent Absence Module Blip Go Personal: Out-of-Hours Contacts Module New Monitoring Screen in Blip Desk New Chat Between Manager and Agent in Blip Desk New Management and More Features in Smart Sales Migration from Cloud API to Marketing Messages Lite APIStarting from April 24, 2025, Blip customers will be able to m

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Vinicius_Pereira
Blipper | Community Manager
Vinicius_Pereira
Blipper | Community Manager
Vinicius_PereiraBlipper | Community Manager
publicado em Blip Updates - English
Message limits for marketing templates per userImprovement

OverviewTo improve content quality, engagement, and channel health, Meta is introducing a new improvement in content delivery for its clients.This improvement involves limiting the number of marketing messages each user can receive within a certain period. This measure aims to prevent overload and enhance campaign perception.How It WorksThe API applies a limit to the number of marketing messages sent, blocking new messages if the limit is exceeded.How to MonitorIf a marketing template message is not delivered to a specific user due to the limit, the Cloud API will return error code 131026, and the On-Premises API will return error code 1026.However, these error codes cover a wide range of issues that can result in a message not being delivered, and for privacy reasons, we will not disclose if the message was indeed not delivered due to the limit.How This HelpsPrevents message overload for users. Improves perception of marketing campaigns. Ensures high-quality user experiences.Use Cases

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Vinicius_Pereira
Blipper | Community Manager
Vinicius_Pereira
Blipper | Community Manager
Vinicius_PereiraBlipper | Community Manager
publicado em Blip Updates - English
Utility Template LibraryUPDATE

OverviewMeta has launched a new feature to facilitate and speed up the creation of utility templates. Now, there is a library of pre-made templates that you can adapt by modifying a few fields, and you don't need approval to send them. These models are already pre-approved and priced as utilities.How it works?In the WAM sidebar, under Message Templates, select Create Template.In Browse WhatsApp Template Library, select Browse Templates.You will now see all the available utility templates. Use the search bar to look for a topic or use case, or use the dropdown options in the sidebar to filter results.Note that hovering over a template will show the values of its parameters.To create a template, select one by clicking on it. Then, add the name of your template, select the language, and fill in the button details. Once you complete these steps, click Send.Note: If you choose Customize Template, your template will need to go through a review before you can send messages.Most relevant forAd

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Vinicius_Pereira
Blipper | Community Manager
Vinicius_Pereira
Blipper | Community Manager
Vinicius_PereiraBlipper | Community Manager
publicado em Blip Updates - English
Data Tables ExtensionNew extension

OverviewThis extension allows users to search, view, and filter large datasets within the Blip platform.How it worksThe extension consists of three main panels: the sidebar menu, the table, and the filter form.In the sidebar menu, users can choose between different types of available data.In the table, users can view the data, search for more data (initially, 100 rows are fetched), report bugs, and export the table data in PDF, CSV, and JSON formats.To fetch more than 100 tickets, just click on the top right button. You can even choose between 100, 200, and 500 tickets, allowing you to fetch up to 2500 tickets with just 5 clicks.In the filter form, users can filter the data using the available fields.Main featuresDetailed data visualization in dynamic tables Data filtering to quickly find the information you need Data export in PDF, CSV, and JSON formats Request new data types directly through the interfaceBenefitsGet a clear view of your data with powerful filtering Easily export data

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Vinicius_Pereira
Blipper | Community Manager
Vinicius_Pereira
Blipper | Community Manager
Vinicius_PereiraBlipper | Community Manager
publicado em Blip Updates - English
New sidebar and quick filters on Blip Deskimprovement

OverviewWe have made adjustments to the Blip Desk menu, along with the addition of quick filters to optimize the agents' service process.Update available for PaaS customers. For Macc customers, the rollout will begin soon.Description of the improvementThe Blip Desk menu has a new look—more intuitive and efficient, designed to streamline your team's service processes. Simplify support tasks and enhance the customer experience with easy navigation and quick access to necessary tools.What's changed?The avatar and status change will move from the top menu, which will no longer exist, to the sidebar. The preferences menu, which is currently in the upper right menu, will also be moved to the sidebar. Inclusion of quick filters “All” and “Unread”.DocumentationCheck out the complete documentation on Blip Desk.

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Vinicius_Pereira
Blipper | Community Manager
Vinicius_Pereira
Blipper | Community Manager
Vinicius_PereiraBlipper | Community Manager
publicado em Blip Updates - English
Template Pacing in Utility MessagesUpdate

OverviewStarting from 04/30/2024, the Template Pacing system, implemented by Meta for Marketing Messages last year, will also extend to Utility Messages.This measure aims to improve message engagement and the health of the number by analyzing rapid audience feedback on newly created or unpaused message templates.What's changed?When using a newly created or resumed message template, messages will be sent normally until an unspecified limit is reached. Once this limit is reached, subsequent messages from that template will be held back to allow sufficient time for audience feedback.⚠ Attention: Messages with low engagement will have their new templates paused and will undergo Template Pacing in 7 days.How will it work now?If the quality is high, the messages will be sent automatically.If the quality is low, the following scenario will occur:The message template will be paused. In the report, the description of the unsent messages will be: "Something went wrong: Template is temporarily un

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Vinicius_Pereira
Blipper | Community Manager
Vinicius_Pereira
Blipper | Community Manager
Vinicius_PereiraBlipper | Community Manager
publicado em Blip Updates - English
Disconnecting an inactive attendantNEW FEATURE

OverviewNow it will be possible to change the status of attendants to offline directly from the monitoring panel.How it worksIt will be possible to disconnect an attendant with online status but who is unavailable to attend to inquiries.To do this, just follow the step-by-step below:Access the monitoring panel on Blip Desk. Navigate to the attendants report. Note the new option "Disconnect Attendant" next to each attendant. By clicking on the corresponding button, the attendant will be marked as offline, preventing the assignment of new tickets.Most relevant forManagers and supervisors of attendance.How does this help?Metric accuracy: by setting an attendant as offline, you ensure that performance metrics, such as FCR, AHT, etc., are accurate and reflect the true state of operations. Effective control: you will be able to manage attendant availability more effectively, preventing them from receiving new tickets when they are unavailable. Enhanced management: we eliminate the need to de

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Vinicius_Pereira
Blipper | Community Manager
Vinicius_Pereira
Blipper | Community Manager
Vinicius_PereiraBlipper | Community Manager
publicado em Blip Updates - English
Extension Skill InjectorNEW EXTENSION

OverviewThe Skill Injector extension allows you to add ready-made flows to your Intelligent Contact, saving time and increasing your work productivity.How it worksCurrently, the Skill Injector offers the feature of inserting an NPS (Net Promoter Score) flow into your Intelligent Contact. It is supported on any channel that integrates with Blip.With this flow, you can collect user feedback and assess the level of satisfaction with your service. It is supported on any channel that integrates with Blip.Attention: The injected flow will overwrite the current builder flow.Key featuresInjection of ready-made conversational flows. Creation of reports to track data from injected flows.BenefitsTime-saving when building flows. Increased productivity at work. Improved user experience.Developer InformationDeveloped by Growth Lab ([email protected]).Use casesConstruction of conversational flows.Plans and pricingFree for all Blip users.DocumentationCheck out the complete extension documentation on

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Vinicius_Pereira
Blipper | Community Manager
Vinicius_Pereira
Blipper | Community Manager
Vinicius_PereiraBlipper | Community Manager
publicado em Blip Updates - English
Sales ReportNew feature

OverviewWith the Sales Report, you can track key sales metrics performed on the Blip Desk.How it worksThe Sales Report consists of indicators that show the behavior and progress of sales. It considers factors such as time, conversion, and loss, from the prospecting phase to the closing of the sale.The indicators are built from tags or service queues that identify sales operations. If you don't have tags or queues registered, you can create new ones in the Intelligent Contact service settings.On a dashboard in the Blip platform, the manager can track the main sales metrics performed by human agents.Metrics available on the dashboard:Conversion rate. Conversion time. Lost sales rate. Evolution of results over time.Most relevant toSales managers.How does this help?Tracking relevant metrics for your company. Comprehensive view of sales behavior. Team performance optimization. Improvement in operational efficiency.Use casesSales management. Management of collective and individual performanc

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Vinicius_Pereira
Blipper | Community Manager
Vinicius_Pereira
Blipper | Community Manager
Vinicius_PereiraBlipper | Community Manager
publicado em Blip Updates - English
Extension Desk AddonsNew Extension

OverviewWith this Chrome extension, you can efficiently search for tickets, view message histories, and optimize your customer support on Blip Desk.How It WorksTo install, simply add it to your browser. After installation, buttons will be added to the top-right corner of your screen, giving you access to the extension's features.Key FeaturesEffortlessly search for tickets: Quickly search for tickets using contact names, phone numbers, and other filters such as status, read/unread, dates, and more. View message history: Easily access the history of closed tickets and messages directly from Blip Desk.Developer InformationDeveloped by Growth Lab ([email protected])Use CasesCustomer support on Blip Desk.Plans and PricingFree for all Blip users.

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Vinicius_Pereira
Blipper | Community Manager
Vinicius_Pereira
Blipper | Community Manager
Vinicius_PereiraBlipper | Community Manager
publicado em Blip Updates - English
Satisfaction AnalysisNew Feature

OverviewNow, you can measure your customer satisfaction in a practical, fast, and native way on the Blip platform. Additionally, you'll have access to a dashboard to monitor customer satisfaction rates, evolution over time, and also a comparative view.How It WorksFor those who have already upgraded the service module to version 3.0, the setup will be much simpler than assembling a two-piece puzzle! With just two clicks, you'll be able to incorporate a satisfaction survey into your service flow.Satisfaction Surveys in the Smart Contact FlowTo incorporate a satisfaction survey into your service flow, you need to add the block grouping that will conduct the survey capture to the output condition of your flow.This block grouping will be inserted into the flow simply. Just follow the step-by-step instructions, and the block will automatically be associated with the output condition defined in the flow.After that, the survey is already configured and will be triggered following the flow sett

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Vinicius_Pereira
Blipper | Community Manager
Vinicius_Pereira
Blipper | Community Manager
Vinicius_PereiraBlipper | Community Manager
publicado em Blip Updates - English
Sound Alerts and Notifications in Blip Desk

OverviewBlip Desk has developed sound alerts and notifications to alert attendants about new messages or new tickets in the queue.How it worksTo activate notifications and sound alerts, access Blip Desk, click on the attendant's profile, and select the Preferences option.What can be configured?It is possible to define, for each agent, which alerts will be used.Browser notifications for new messages. Browser notifications for new tickets in the queue. Two different sound alerts for new messages and new tickets in the queue, respectively.Additionally, whenever there is a change in the number of messages or tickets, the browser tab will be modified to report the number of unread conversations.Most relevant forBlip Desk attendants.Plans and pricingFree for all Blip users.DocumentationCheck out the complete documentation on this feature by accessing Blip Help. 

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Vinicius_Pereira
Blipper | Community Manager
Vinicius_Pereira
Blipper | Community Manager
Vinicius_PereiraBlipper | Community Manager
publicado em Blip Updates - English
Permissioning of attendants in Blip DeskNew Feature

OverviewThrough permissioning, support managers can indicate which attendants can use certain features in Blip Desk.How it worksTo configure permissioning for a feature for one or more attendants, access the "Service" page of the Intelligent Contact where the feature is configured, and click on the "Attendants" section.You can define permissions by individually hovering over the attendant's name and clicking on the permissioning icon (located on the right side of the screen, between the options to Edit queue and Remove attendant).On the next page, below the title "Status," click on the button corresponding to the desired feature.Mass permissioning is also allowed. To do this, on the "Service" page, "Attendants" section, click on the checkbox in front of the attendants' names and then click on the permissioning icon, visible as soon as the selection is made, at the top above the list of attendants (between the option to Edit queue and Remove attendant). On the next page, below the title

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Vinicius_Pereira
Blipper | Community Manager
Vinicius_Pereira
Blipper | Community Manager
Vinicius_PereiraBlipper | Community Manager
publicado em Blip Updates - English
Distribution of tickets in Blip DeskNew Feature

OverviewBlip Desk's ticket distribution distributes the service load among all available attendants. To do this, every ticket to be distributed is sent to an attendant according to a set of pre-established criteria.How it worksSelection and Prioritization of AttendantsWhen a new ticket arrives to be distributed, the first point to be observed is the queue that will handle this ticket.Next, the status of each attendant at the moment is observed, only those who are 'Online' will be able to receive a new ticket.And finally, only attendants with at least 1 available slot will be considered. The available service slot is the number of simultaneous attendances allowed (configured on the attendant's screen) minus the number of tickets currently being handled by the attendant.All attendants who meet these 3 criteria will be eligible to receive the new available ticket. However, to balance the service load among attendants, some criteria are used to choose the most suitable attendant among all

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Vinicius_Pereira
Blipper | Community Manager
Vinicius_Pereira
Blipper | Community Manager
Vinicius_PereiraBlipper | Community Manager
publicado em Blip Updates - English
Change in Active Conversations for Marketing TemplatesUpdate

OverviewMeta is experimenting with new strategies to ensure that brands provide more meaningful experiences on the WhatsApp channel, ensuring effective engagement in marketing conversations.As a result, starting on April 1st, 2024, a temporary pause on marketing message campaigns with low read rates will come into effect. This pause will allow companies to iterate on models with lower engagement before increasing volume.How does the pause of message templates currently work?If a message template reaches a low-quality rating (a status of Active - Low quality) or has a low read rate, it is automatically paused for a period to protect the quality rating of the phone numbers that used the template.The durations of the pauses are as follows:First occurrence: paused for 3 hours Second occurrence: paused for 6 hours Third occurrence: disabledWhen a template is paused (status Paused), it cannot be sent to customers.What's changingAs a result, some changes will impact templates in this context,

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Vinicius_Pereira
Blipper | Community Manager
Vinicius_Pereira
Blipper | Community Manager
Vinicius_PereiraBlipper | Community Manager
publicado em Blip Updates - English
Data DictionaryNew Feature

OverviewYou can now access Blip's Data Dictionary and clearly understand your smart contact's metrics, indicators, rates, and data.How it worksThe Data Dictionary is a tab in the Analysis menu that aims to provide all the necessary information about the solutions in the Analytics tab, allowing brands to clearly understand the metrics, indicators, rates, and data of their smart contact.How to access it?Access: Blip Portal → Analysis → Data Dictionary → Report ManagerMore relevant forAdministratorsPlans and pricesFree for all Blip users. 

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Vinicius_Pereira
Blipper | Community Manager
Vinicius_Pereira
Blipper | Community Manager
Vinicius_PereiraBlipper | Community Manager
publicado em Blip Updates - English
Return to a Bot flow blockNew Feature

OverviewNow it is possible to direct active message return to any block in the bot flow.How it worksRouting is defined by active message template. After the individual trigger is executed within the Desk, when the customer responds to the active message, they will be directed to a predetermined flow in smart contact.   Wait, there's more. It's also possible to configure different routing actions based on the agent's status.More relevant toService managers Blip Desk agentsHow does it help?It is possible to direct the return of the active message to any block in the bot's flow, whether it is a new or existing block. This allows the customer to navigate the bot's flow or a part of it after the individual trigger is executed within Blip Desk.Plans and pricingFree for all blip users.DocumentsCheck out the full documentation to performing routing by accessing Blip Help.

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Vinicius_Pereira
Blipper | Community Manager
Vinicius_Pereira
Blipper | Community Manager
Vinicius_PereiraBlipper | Community Manager
publicado em Blip Updates - English
Coupons and Sales Report on Smart SalesNew feature

OverviewSmart Sales continues to evolve, and we are launching two super new features that will help you boost your sales and make better decisions: discount coupons and sales reports.How it works🤑 Discount couponsFrom now on, it is possible to configure the use of Discount Coupons in the catalog! In a simple and intuitive way, you can create exclusive codes and users have access to discounts and promotions! ✅ Sales ReportWe are also launching the Sales Report, a panel with performance data and graphs that will help you analyze product performance and, therefore, make the best decisions for your business!Some data that can be found in the report:Total order value Conversion rate Open carts Carts sent Abandoned carts The report can be accessed within Overview in Smart Sales. It does not stop there! We will soon have the rate for Shipped vs Abandoned Carts available!Most relevant toSales managers SellersPlans and pricesFree for all Blip users.DocumentationCheck out the complete documenta

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Vinicius_Pereira
Blipper | Community Manager
Vinicius_Pereira
Blipper | Community Manager
Vinicius_PereiraBlipper | Community Manager
postado em Blip Updates - English
Reply Message on Blip Desk

OverviewThe Reply Message feature now allows you to view the messages that customers have responded to on the Desk.And, as a spoiler, wait for the next new feature: the reaction feature will allow you to include reactions to messages. Stay tuned for more updates!How does it workBlip Desk agents and salespeople can now view messages that customers have replied to, similar to WhatsApp.Previously, the Desk didn't support this type of message, making it difficult for agents to understand the context of customer responses.Important: if your bot is configured to make calls from the flow via the SDK, Reply will be available from 12/12, through a necessary action, described in this article.If you have any questions, contact your CSM. If this action is not carried out by 12/12, the reply will not be available in your account.More relevant forDesk agents SalespeopleHow does this help?Fast responses: attendants can select and respond promptly, improving efficiency.Contextual understanding: avoids

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Vinicius_Pereira
Blipper | Community Manager
Vinicius_Pereira
Blipper | Community Manager
Vinicius_PereiraBlipper | Community Manager
postado em Blip Updates - English
Developments in Smart Sales: Customization of CTA and Related Products

OverviewThe new Smart Sales CTA (Message) is now live. Now, it's possible to customize the message the brand sends to the user accessing the catalog on WhatsApp. We also provide the Related Products functionality.How does it work?It is now possible to customize four (4) fields of the message your brand sends the user to access the catalog on WhatsApp.Available Fields:Title Message* Additional information Button name** The message and button name fields are mandatory.Best of all? The CTA is free, meaning there's no active message cost!In addition, we offer the Related Products feature. This feature suggests products to customers who are interested in a particular item, according to similarity and/or functionality.More relevant forDecision-makers and flow buildersHow does this help?Boost your conversions with Smart Sales.Use casesSales via WhatsApp.Plans and pricesFree for all Blip users.DocumentationAccess the full Smart Sales documentation on Blip Help.

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Vinicius_Pereira
Blipper | Community Manager
Vinicius_Pereira
Blipper | Community Manager
Vinicius_PereiraBlipper | Community Manager
postado em Blip Updates - English
Message Search Bar on Blip Desk

OverviewNow it is possible to search for information in a conversation on the Blip Desk directly from the customer service screen.How does it work?The customer service agent can search directly in Blip Desk for a term or word in all the messages loaded on the screen. More relevant toCustomer service agents, salespeople and Blip Desk users in general.How does this help?Easily find any information in the conversation to optimize and expedite your customer service.Use CasesThis feature is ideal for customers who have long conversations and exchange a lot of information during the conversation with the customer. Plans and PricesFree for all Blip Desk users.DocumentationAccess the full Blip Desk documentation.

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Vinicius_Pereira
Blipper | Community Manager
Vinicius_Pereira
Blipper | Community Manager
Vinicius_PereiraBlipper | Community Manager
postado em Blip Updates - English
Extension Crash Analyzer

OverviewCrash Analyzer is an extension that provides a detailed and intuitive analysis of your Smart Contact errors, allowing you to identify trends, solutions and valuable insights to optimize the performance of your conversational solution.How does it work?With direct integration into the support error database and an intuitive front-end, Crash Analyzer is useful for a variety of user profiles, from administrators to support analysts. Access the extension's page, enter the number of the contact you want to visualize the errors for. You'll see a bar chart showing the errors over the last three days and, below that, a spreadsheet with a description of each error.Main featuresDisplay errors that have occurred in the last three (3) days. Details of the errors. Solutions to the errors.BenefitsEasier resolution of errors in the conversational flow.Information on the developerGrowth Lab ([email protected])Use casesConstruction of conversational flows.Plans and pricesFree extension for all Bli

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Vinicius_Pereira
Blipper | Community Manager
Vinicius_Pereira
Blipper | Community Manager
Vinicius_PereiraBlipper | Community Manager
postado em Blip Updates - English
Changes in the classification of utility templates

OverviewNow when sending active messages, the utility category includes messages for feedback surveys, managing opt-ins requested by the user or continuing a conversation started by the user on another channel.What has changed?Three new message templates have been added: Manage opt-in on WhatsApp: confirm the option of whether or not to receive messages on WhatsApp.Feedback Surveys: collect feedback on previous transactions or ongoing relationships with clients.Continue a WhatsApp conversation: send a message to start an interaction on WhatsApp that was started on another channel.Como era antesBefore, the utility category was able to send active messages about alerts and account and order management updates.How will this be done now?Now, you will have three new message templates to interact with your customers: manage opt-in on WhatsApp, feedback surveys and continue a conversation on WhatsApp.The changes will be reflected in the model approval processes for all new models. Meta will p

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Vinicius_Pereira
Blipper | Community Manager
Vinicius_Pereira
Blipper | Community Manager
Vinicius_PereiraBlipper | Community Manager
postado em Blip Updates - English
Integration of Click Tracker with Conversions API

OverviewIntegration between Click Tracker and CAPI, the API that provides measurement data from Click to WhatsApp adverts to ADS Manager, is now available.How does it work?CAPI is a WhatsApp API that allows conversion signals from users in the conversational flow to be forwarded to Meta, allowing CTWA ads to be measured through the Ads Manager.The Conversion API for Business Messages allows the attribution of user conversions to ads to be performed more reliably, as it will use information from the CTWA Click ID, new data available in the In Thread Context of conversations initiated by Click To WhatsApp ads.More relevant to:Marketing Analysts and Managers.Use casesMarketing campaigns.How does this help?In addition to guaranteeing more reliability to your results analysis, the integration of Click Tracker with CAPI will allow clients who have contracts with external agencies, who in turn don't have access to Blip, to access the performance data of Click to WhatsApp campaigns. Plans and

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Vinicius_Pereira
Blipper | Community Manager
Vinicius_Pereira
Blipper | Community Manager
Vinicius_PereiraBlipper | Community Manager
postado em Blip Updates - English
Click Tracker - Export contact lists that have interacted with CTWA ads

OverviewFor brands seeking to optimize the performance of Click to WhatsApp ads, the new feature to export a contact list is a tool which enables the download of a .csv file with information on users who have interacted with CTWA ads, details of the ad the user interacted with, and the date and time the conversation was initiated and the conversion. How it worksBy accessing the Growth menu in Blip, you can export the list of contacts who have interacted with your brand's CTWA ads, allowing you to perform detailed and qualitative analyses of your contacts' behavior.Most relevant forBrands that run CTWA ads, especially Click Tracker users. The feature will be available to all customers, and even without setting up the conversion event, it will be possible to download the list of users who started conversations through CTWA ads.Use casesAnalysis of user conversations. Remarketing campaigns.Plans and PricesFree to all Blip users.DocumentationAccess the full documentation on Blip Help.

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Vinicius_Pereira
Blipper | Community Manager

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