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Blip Updates - English

Find out about updates, important reports, and new features from Blip here.

  • 64 Tópicos
  • 3 Comentários
64 Tópicos
Vinicius_Pereira
Blipper | Community Manager
Vinicius_PereiraBlipper | Community Manager
postado em Blip Updates - English
Launch Smart Sales Conversational Commerce

Update published on 08/24/2023OverviewAccelerate your sales through WhatsApp with the Smart Sales Conversational Commerce extension—a streamlined catalog integrated into your Intelligent Contact on WhatsApp.How it worksThe Smart Sales Conversational Commerce is the catalog created by Blip to supercharge your sales. With it, you can manage your catalog in a simple way, all within Blip!This extension is available on the Blip Store and in the Blip Builder.BenefitsConvenience and simplicity in setup Scalability of your sales Sales process automation Increased revenue Real-time integrated inventory (when integrated via API) Brand personalization (logo and colors) Data analysis (user behavior tracking, performance) Intuitive journey for end consumersKey featuresProducts, categories, and search field User behavior tracking Performance tracking Product category filtering Shopping cart Product Detail Page (PDP) Sending the shopping cart to the botUse casesSales through WhatsAppPlans and pricing

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waledkhalex232
Vinicius_Pereira
Blipper | Community Manager
Vinicius_PereiraBlipper | Community Manager
publicado em Blip Updates - English
Launch: Blip Callsnew feature

Make voice calls on WhatsApp without leaving Blip Desk. OverviewBlip Calls allows you to receive and make voice calls via WhatsApp without leaving Blip Desk, unifying voice and messaging in the same channel.  How does it work?The feature is activated directly in the bot and allows active and receptive calls between agents and customers on WhatsApp. FeaturesMake voice calls on WhatsApp through Blip Desk Receive customer calls on WhatsApp Record and download audio from conversations Automatically transcribe calls View call history by customer Monitor calls in real-time Track metrics in the call report Control call permissions by agent How does this help?Centralize voice and text in a single service channel Increase resolution rates with direct calls Improve customer experience by offering different contact methods Have complete control over service history with recordings and transcriptions Facilitate team management with performance data Reduce operational complexity with simple activat

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Vinicius_Pereira
Blipper | Community Manager
Vinicius_Pereira
Blipper | Community Manager
Vinicius_PereiraBlipper | Community Manager
postado em Blip Updates - English
Active Message Campaign Report

Update published on 08/16/2023.OverviewWith the new Campaign Report, you can now download a comprehensive and detailed report of your campaigns, including the status of Active Messages sent to each contact in your audience.This report is a valuable tool for in-depth analysis of your campaign effectiveness. After all, the journey of sending Active Messages on WhatsApp doesn't end with message delivery! Understanding campaign effectiveness is crucial for continually improving your company's results.How it worksCampaign reports are downloadable .csv files that provide insights into the details of Active Message sending.By using these files, clients gain access to general campaign information, audience contacts, and the corresponding message status for each contact.Gain valuable insights into WhatsApp Active Message sending with a complete view of all necessary data, including:Campaign name Campaign ID Sending date Used message template Applied targeting type Email of the sender Detailed s

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waledkhalex232
Vinicius_Pereira
Blipper | Community Manager
Vinicius_PereiraBlipper | Community Manager
publicado em Blip Updates - English
Monitor the Health of Your Numbernew feature

OverviewThe Number Reputation feature provides a clear analysis of user satisfaction with your messages, allowing for proactive actions to maintain the health of your number.  How does it work?Reputation is determined by spam reports, blocks, and other satisfaction indicators, resulting in ratings that guide your communication strategies. 🟢 High: excellent reputation. Your messages are being well received, and user satisfaction is high. 🟡 Medium: alert reputation. There are indications that user satisfaction is decreasing. This is a good time to review your communication strategies. 🔴 Low: critical reputation. Your sending quality is compromised, with a high risk of banning. Urgent actions are needed to reverse the situation. How does this help?Quickly identify communication problems Improve acceptance of sent messages Protect the number from bans Optimize marketing campaigns Increase user satisfaction Use CasesEvaluate the effectiveness of a new messaging campaign Make decisions ab

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Vinicius_Pereira
Blipper | Community Manager
Vinicius_Pereira
Blipper | Community Manager
Vinicius_PereiraBlipper | Community Manager
publicado em Blip Updates - English
Delivery Failures and RecommendationsNEW FEATURE

OverviewThe error messages displayed in the Active Messages reports have been reformulated to provide more clarity and guide customers in resolving delivery failures.  How does it work?The error messages now include detailed codes, objective descriptions, and possible solutions, both in the Analytics tab reports and in the exported reports. It is now possible to identify failures in both the Analytics tab report and in the export of the Active Messages table. FeaturesReplace generic messages with clear explanations Detail code, description, and possible cause of the error Include practical correction guidelines in exported reports Display messages in the “Active Messages” tab reports and exported files How does this help?Reduce time spent analyzing failures Allow for quicker and more accurate corrective actions Prevent negative impacts on future deliveries Support technical and operational teams in managing communication Use CasesDiagnose delivery failures from various active campaigns

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Vinicius_Pereira
Blipper | Community Manager
Vinicius_Pereira
Blipper | Community Manager
Vinicius_PereiraBlipper | Community Manager
publicado em Blip Updates - English
Template Score TrackingNEW FEATURE

OverviewIt is now possible to track the quality of each template through a score column and risk alerts, allowing for safer decision-making when sending messages.  How does it work?The score of the templates is displayed in the table on the Content page and varies according to the message performance.  When trying to use a template with a low or medium score, the user receives a risk warning. FeaturesDisplay template score in the model table Classify quality as high, medium, low, or undetermined Alert about risk when sending messages with low or medium score templates Facilitate the identification of templates with critical performance How does this help?Avoid using templates that may harm the number Anticipate adjustments based on template performance Reduce negative impact on the end-user experience Support proactive communication improvement actions Use CasesIdentify templates with declining engagement Adjust messages before they harm the channel Plan replacement of templates with l

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Vinicius_Pereira
Blipper | Community Manager
Vinicius_Pereira
Blipper | Community Manager
Vinicius_PereiraBlipper | Community Manager
publicado em Blip Updates - English
Smart Template CreationNEW FEATURE

OverviewThe creation of message templates now features artificial intelligence to analyze the content and suggest adjustments that increase the chances of approval and engagement.  How does it work?Blip will use Artificial Intelligence to validate the template based on the rules and best practices defined by Meta itself. The goal is to guide the construction of the message to minimize the risk of rejection by leads. The analysis will be presented at three levels: high risk of rejection, low engagement risk, and satisfactory engagement level.If the assessment indicates a high risk of rejection or low engagement, a new text will be automatically suggested. FeaturesAnalyze template content with AI Classify message risk level Suggest new text based on best practices Allow copying of the generated suggestion Display real-time message preview How does this help?Minimize the risk of message rejection Increase approval rates on Meta Optimize engagement with leads Ensure compliance with Meta gu

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Vinicius_Pereira
Blipper | Community Manager
Vinicius_Pereira
Blipper | Community Manager
Vinicius_PereiraBlipper | Community Manager
postado em Blip Updates - English
Click Tracker: intelligence, automation and ease in one blip

 Update published on 03/22/2023.OverviewInvesting in Click To WhatsApp ads is an excellent marketing strategy because it shortens the customer journey, making it easier for them to talk to your brand!However, your marketing strategy can't end after the Click To WhatsApp ad!Analyzing the performance of your ads is essential to replicate them in other campaigns, increasing your efficiency in acquiring leads and attracting more conversations with your brand!That's why we've launched Click Tracker directly in Blip! Now, you have all the power of Facebook Ads data combined with Blip data in one place to present the performance of your Click-to-WhatsApp ads.By using Click Tracker, you'll be able to understand which ad is converting the most and thus invest in what's best for your business in an easy way.How does it work?Click Tracker collects user interaction data with the ads automatically and generates performance analyses customized for you, considering the particularities of your Smart C

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umlexmatlex23
Vinicius_Pereira
Blipper | Community Manager
Vinicius_PereiraBlipper | Community Manager
publicado em Blip Updates - English
New Validation Layer for Template Use on WhatsAppupdate

OverviewNew features in template selection and recategorization help prevent errors and ensure greater transparency in the use of active messages via WhatsApp. How it worksTemplate selection now requires linking to a campaign category, and email notifications alert users about changes made by Meta. Features🆕 Additional Filter on Message Template Selection ScreenA new filter for mandatory selection of a campaign (Utility, Marketing, or Authentication). The platform will only display templates compatible with the selected campaign category.🆕 Email for Template RecategorizationWhenever a template is officially recategorized by Meta, the Blip platform will automatically send an email to all bot administrators associated with the client. The email will contain: identification of the related WABA and bot, name of the impacted template, language, previous category, and new category. How does this help?Prevents incorrect use of templates in campaigns. Increases compliance with Meta's new gui

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Vinicius_Pereira
Blipper | Community Manager
Vinicius_Pereira
Blipper | Community Manager
Vinicius_PereiraBlipper | Community Manager
publicado em Blip Updates - English
New Flow for Sending Active Messages via Google Messages RCSupdate

OverviewThe new RCS message sending flow is much simpler, more intuitive, 100% embedded in the platform, and does not require the creation of templates or the use of the Broadcast List extension. How it worksThe new flow allows you to configure the audience, create, and send basic RCS messages (text up to 160 characters) in a practical and integrated way within the Blip portal. FeaturesConfigure the audience directly in the portal. Create basic RCS messages (simple text) without templates. Send campaigns without using the Broadcast List extension. View RCS campaigns in a dedicated listing. How does this help?Reduces steps in sending active messages via RCS. Streamlines audience definition and campaign dispatch. Improves tracking with an exclusive listing of RCS campaigns. Use CasesSend quick announcements to a segmented customer base. Promote specific actions with short and direct messages. Organize RCS campaigns separately from other campaigns. Most relevant forCustomer service manage

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Vinicius_Pereira
Blipper | Community Manager
Vinicius_Pereira
Blipper | Community Manager
Vinicius_PereiraBlipper | Community Manager
publicado em Blip Updates - English
New Active Messages Reportnew feature

OverviewThe new Active Messages Report shows key performance indicators for messages actively sent by chatbots, facilitating data-driven decision-making. How it worksThe report, available in the Analysis tab, focuses on the main points of operation: sending, responding, and failures of active messages. 🔥 Filter by campaign: access data from your campaigns based on the sending template. What information is available on the screen?Total messages sent: visualize the total volume of messages sent in the selected period. Conversion funnel: understand the behavior of contacts from receiving the message to responding. Conversion: check the volume of messages that generated interest from your contacts compared to the total sent or that failed. Response rate: track the percentage of active messages that generated a response from the contact. Failure rate: identify the proportion of messages that were not delivered and the main reasons for failure. Response peaks: discover the times when messag

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Vinicius_Pereira
Blipper | Community Manager
Vinicius_Pereira
Blipper | Community Manager
Vinicius_PereiraBlipper | Community Manager
publicado em Blip Updates - English
Manager-Attendant ChatNew feature

OverviewThe chat between managers and attendants allows for direct conversations within the ticket, facilitating quick alignments during customer service. How it worksThis feature is linked to assigned tickets and enables message exchanges with notifications for both parties. FeaturesStart conversations between managers and attendants within the ticket. Receive visual notifications of new messages. View messages in dedicated tabs in the Portal. Maintain a conversation history linked to the ticket. Access conversations via ticket monitoring. How does this help?Streamlines communication between teams during service. Avoids misunderstandings and rework in ticket resolution. Centralizes information exchanges within the context of service. Ensures visibility of interactions for all parties involved. Use CasesRequest internal support for resolving a specific ticket. Align actions before responding to the customer. Inform managers about ongoing critical situations. Exchange guidance without l

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Vinicius_Pereira
Blipper | Community Manager
Vinicius_Pereira
Blipper | Community Manager
Vinicius_PereiraBlipper | Community Manager
publicado em Blip Updates - English
New Monitoring Screen: More Control for Managers and Smoothness for Attendantsupdate

The experience in Blip Desk has just evolved. The new monitoring screen has been redesigned to provide more agility, organization, and strategic resources for those managing and monitoring customer service.The update features a more modern interface, aligned with Blip's design system, as well as new functionalities, such as chat between managers and attendants. What has changed in practice?More efficient and reusable filtersA filter applied to the screen can now be saved and used for future queries. Applying filters now requires confirmation via a button or edit icon. More clarity and control in segmenting views.Ticket List: Focus on PracticalityIn the “Assigned/In Progress” tab:Time grouping facilitates monitoring. Ticket number appears before the contact. New quick action column. In the “Waiting for Service” tab: Priority column is displayed immediately after the status. Action column added. SLA indicator appears only under "Service Time."  Additionally: The search field has been

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Vinicius_Pereira
Blipper | Community Manager
Vinicius_Pereira
Blipper | Community Manager
Vinicius_PereiraBlipper | Community Manager
publicado em Blip Updates - English
Migration from Cloud API to Marketing Messages Lite APIupdate

Ensures more deliveries with Meta's optimization algorithm OverviewStarting April 24, 2025, Blip customers will be able to migrate from the Cloud API to the new Marketing Messages Lite API easily and quickly, directly through the Blip portal.The MM Lite API is Meta's new recommendation for sending marketing messages on WhatsApp. With advanced algorithms, it offers greater delivery efficiency, expanding the reach of campaigns and audience engagement.The Cloud API remains available and is evolving, especially for use cases like transactional messages. However, for marketing actions, MM Lite is currently the most effective option. What has changed?The Cloud API will be replaced by the MM Lite API, which offers greater delivery efficiency and utilizes Meta's algorithm. How it was beforeMarketing messages were sent via Cloud API, subject to limitations such as Frequency Cap and lower delivery intelligence. How it will be done now?The Marketing Messages Lite API is a new API developed by Met

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Vinicius_Pereira
Blipper | Community Manager
Vinicius_Pereira
Blipper | Community Manager
Vinicius_PereiraBlipper | Community Manager
publicado em Blip Updates - English
New Guidelines for Utility Messages on WhatsAppupdate

OverviewMeta has announced new restrictions regarding the categorization of templates, aiming to improve customer experience and the consumer journey. Misuse of categories, especially Utility, will be penalized. What has changed?Starting April 1, 2025, new measures will be applied to companies that do not follow the template categorization guidelines. How will it be done now?If Meta identifies misuse after this notice, the following restrictions will be applied, preventing the WhatsApp Business Account from using the WhatsApp Business Platform for utility message exchanges for 7 days: Rejection of all approved utility templates. For 7 days: deactivation of category analytics for these templates. For 7 days: blocking the creation of new utility templates. For companies that have already received these restrictions previously and continue to misuse the template categorization system, Meta will apply such limitations for 30 days.When these restrictions are implemented or extended, Meta wi

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Vinicius_Pereira
Blipper | Community Manager
Vinicius_Pereira
Blipper | Community Manager
Vinicius_PereiraBlipper | Community Manager
publicado em Blip Updates - English
Blip News – April 2025

In this edition of Blip Updates, you will discover 12 releases that bring more agility, control, and compliance to your operation. The improvements include new features in Blip Go Personal, enhancements in Blip Desk, changes in Meta's APIs, advancements in Smart Sales, and a new sending flow via Google Messages RCS. Migration from Cloud API to Marketing Messages Lite API New Active Messages Report Now Available New Channel Selection Screen for Active Messages New Guidelines for Utility Messages on WhatsApp New Validation Layer for Using Templates on WhatsApp New Flow for Sending Active Messages via Google Messages RCS Blip Go Personal: Quick Response Module Blip Go Personal: Agent Absence Module Blip Go Personal: Out-of-Hours Contacts Module New Monitoring Screen in Blip Desk New Chat Between Manager and Agent in Blip Desk New Management and More Features in Smart Sales Migration from Cloud API to Marketing Messages Lite APIStarting from April 24, 2025, Blip customers will be able to m

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Vinicius_Pereira
Blipper | Community Manager
Vinicius_Pereira
Blipper | Community Manager
Vinicius_PereiraBlipper | Community Manager
publicado em Blip Updates - English
Message limits for marketing templates per userImprovement

OverviewTo improve content quality, engagement, and channel health, Meta is introducing a new improvement in content delivery for its clients.This improvement involves limiting the number of marketing messages each user can receive within a certain period. This measure aims to prevent overload and enhance campaign perception.How It WorksThe API applies a limit to the number of marketing messages sent, blocking new messages if the limit is exceeded.How to MonitorIf a marketing template message is not delivered to a specific user due to the limit, the Cloud API will return error code 131026, and the On-Premises API will return error code 1026.However, these error codes cover a wide range of issues that can result in a message not being delivered, and for privacy reasons, we will not disclose if the message was indeed not delivered due to the limit.How This HelpsPrevents message overload for users. Improves perception of marketing campaigns. Ensures high-quality user experiences.Use Cases

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Vinicius_Pereira
Blipper | Community Manager
Vinicius_Pereira
Blipper | Community Manager
Vinicius_PereiraBlipper | Community Manager
publicado em Blip Updates - English
Utility Template LibraryUPDATE

OverviewMeta has launched a new feature to facilitate and speed up the creation of utility templates. Now, there is a library of pre-made templates that you can adapt by modifying a few fields, and you don't need approval to send them. These models are already pre-approved and priced as utilities.How it works?In the WAM sidebar, under Message Templates, select Create Template.In Browse WhatsApp Template Library, select Browse Templates.You will now see all the available utility templates. Use the search bar to look for a topic or use case, or use the dropdown options in the sidebar to filter results.Note that hovering over a template will show the values of its parameters.To create a template, select one by clicking on it. Then, add the name of your template, select the language, and fill in the button details. Once you complete these steps, click Send.Note: If you choose Customize Template, your template will need to go through a review before you can send messages.Most relevant forAd

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Vinicius_Pereira
Blipper | Community Manager
Vinicius_Pereira
Blipper | Community Manager
Vinicius_PereiraBlipper | Community Manager
publicado em Blip Updates - English
Data Tables ExtensionNew extension

OverviewThis extension allows users to search, view, and filter large datasets within the Blip platform.How it worksThe extension consists of three main panels: the sidebar menu, the table, and the filter form.In the sidebar menu, users can choose between different types of available data.In the table, users can view the data, search for more data (initially, 100 rows are fetched), report bugs, and export the table data in PDF, CSV, and JSON formats.To fetch more than 100 tickets, just click on the top right button. You can even choose between 100, 200, and 500 tickets, allowing you to fetch up to 2500 tickets with just 5 clicks.In the filter form, users can filter the data using the available fields.Main featuresDetailed data visualization in dynamic tables Data filtering to quickly find the information you need Data export in PDF, CSV, and JSON formats Request new data types directly through the interfaceBenefitsGet a clear view of your data with powerful filtering Easily export data

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Vinicius_Pereira
Blipper | Community Manager
Vinicius_Pereira
Blipper | Community Manager
Vinicius_PereiraBlipper | Community Manager
publicado em Blip Updates - English
New sidebar and quick filters on Blip Deskimprovement

OverviewWe have made adjustments to the Blip Desk menu, along with the addition of quick filters to optimize the agents' service process.Update available for PaaS customers. For Macc customers, the rollout will begin soon.Description of the improvementThe Blip Desk menu has a new look—more intuitive and efficient, designed to streamline your team's service processes. Simplify support tasks and enhance the customer experience with easy navigation and quick access to necessary tools.What's changed?The avatar and status change will move from the top menu, which will no longer exist, to the sidebar. The preferences menu, which is currently in the upper right menu, will also be moved to the sidebar. Inclusion of quick filters “All” and “Unread”.DocumentationCheck out the complete documentation on Blip Desk.

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Vinicius_Pereira
Blipper | Community Manager
Vinicius_Pereira
Blipper | Community Manager
Vinicius_PereiraBlipper | Community Manager
publicado em Blip Updates - English
Template Pacing in Utility MessagesUpdate

OverviewStarting from 04/30/2024, the Template Pacing system, implemented by Meta for Marketing Messages last year, will also extend to Utility Messages.This measure aims to improve message engagement and the health of the number by analyzing rapid audience feedback on newly created or unpaused message templates.What's changed?When using a newly created or resumed message template, messages will be sent normally until an unspecified limit is reached. Once this limit is reached, subsequent messages from that template will be held back to allow sufficient time for audience feedback.⚠ Attention: Messages with low engagement will have their new templates paused and will undergo Template Pacing in 7 days.How will it work now?If the quality is high, the messages will be sent automatically.If the quality is low, the following scenario will occur:The message template will be paused. In the report, the description of the unsent messages will be: "Something went wrong: Template is temporarily un

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Vinicius_Pereira
Blipper | Community Manager
Vinicius_Pereira
Blipper | Community Manager
Vinicius_PereiraBlipper | Community Manager
publicado em Blip Updates - English
Disconnecting an inactive attendantNEW FEATURE

OverviewNow it will be possible to change the status of attendants to offline directly from the monitoring panel.How it worksIt will be possible to disconnect an attendant with online status but who is unavailable to attend to inquiries.To do this, just follow the step-by-step below:Access the monitoring panel on Blip Desk. Navigate to the attendants report. Note the new option "Disconnect Attendant" next to each attendant. By clicking on the corresponding button, the attendant will be marked as offline, preventing the assignment of new tickets.Most relevant forManagers and supervisors of attendance.How does this help?Metric accuracy: by setting an attendant as offline, you ensure that performance metrics, such as FCR, AHT, etc., are accurate and reflect the true state of operations. Effective control: you will be able to manage attendant availability more effectively, preventing them from receiving new tickets when they are unavailable. Enhanced management: we eliminate the need to de

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Vinicius_Pereira
Blipper | Community Manager
Vinicius_Pereira
Blipper | Community Manager
Vinicius_PereiraBlipper | Community Manager
publicado em Blip Updates - English
Extension Skill InjectorNEW EXTENSION

OverviewThe Skill Injector extension allows you to add ready-made flows to your Intelligent Contact, saving time and increasing your work productivity.How it worksCurrently, the Skill Injector offers the feature of inserting an NPS (Net Promoter Score) flow into your Intelligent Contact. It is supported on any channel that integrates with Blip.With this flow, you can collect user feedback and assess the level of satisfaction with your service. It is supported on any channel that integrates with Blip.Attention: The injected flow will overwrite the current builder flow.Key featuresInjection of ready-made conversational flows. Creation of reports to track data from injected flows.BenefitsTime-saving when building flows. Increased productivity at work. Improved user experience.Developer InformationDeveloped by Growth Lab ([email protected]).Use casesConstruction of conversational flows.Plans and pricingFree for all Blip users.DocumentationCheck out the complete extension documentation on

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Vinicius_Pereira
Blipper | Community Manager
Vinicius_Pereira
Blipper | Community Manager
Vinicius_PereiraBlipper | Community Manager
publicado em Blip Updates - English
Sales ReportNew feature

OverviewWith the Sales Report, you can track key sales metrics performed on the Blip Desk.How it worksThe Sales Report consists of indicators that show the behavior and progress of sales. It considers factors such as time, conversion, and loss, from the prospecting phase to the closing of the sale.The indicators are built from tags or service queues that identify sales operations. If you don't have tags or queues registered, you can create new ones in the Intelligent Contact service settings.On a dashboard in the Blip platform, the manager can track the main sales metrics performed by human agents.Metrics available on the dashboard:Conversion rate. Conversion time. Lost sales rate. Evolution of results over time.Most relevant toSales managers.How does this help?Tracking relevant metrics for your company. Comprehensive view of sales behavior. Team performance optimization. Improvement in operational efficiency.Use casesSales management. Management of collective and individual performanc

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Vinicius_Pereira
Blipper | Community Manager
Vinicius_Pereira
Blipper | Community Manager
Vinicius_PereiraBlipper | Community Manager
publicado em Blip Updates - English
Extension Desk AddonsNew Extension

OverviewWith this Chrome extension, you can efficiently search for tickets, view message histories, and optimize your customer support on Blip Desk.How It WorksTo install, simply add it to your browser. After installation, buttons will be added to the top-right corner of your screen, giving you access to the extension's features.Key FeaturesEffortlessly search for tickets: Quickly search for tickets using contact names, phone numbers, and other filters such as status, read/unread, dates, and more. View message history: Easily access the history of closed tickets and messages directly from Blip Desk.Developer InformationDeveloped by Growth Lab ([email protected])Use CasesCustomer support on Blip Desk.Plans and PricingFree for all Blip users.

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Vinicius_Pereira
Blipper | Community Manager

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