Overview
Integration between Click Tracker and CAPI, the API that provides measurement data from Click to WhatsApp adverts to ADS Manager, is now available.
How does it work?
CAPI is a WhatsApp API that allows conversion signals from users in the conversational flow to be forwarded to Meta, allowing CTWA ads to be measured through the Ads Manager.
The Conversion API for Business Messages allows the attribution of user conversions to ads to be performed more reliably, as it will use information from the CTWA Click ID, new data available in the In Thread Context of conversations initiated by Click To WhatsApp ads.
More relevant to:
- Marketing Analysts and Managers.
Use cases
- Marketing campaigns.
How does this help?
In addition to guaranteeing more reliability to your results analysis, the integration of Click Tracker with CAPI will allow clients who have contracts with external agencies, who in turn don't have access to Blip, to access the performance data of Click to WhatsApp campaigns.
Plans and prices
Free for all Blip users.
Documentation
Access the full documentation on the integration.
