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Overview

Integration between Click Tracker and CAPI, the API that provides measurement data from Click to WhatsApp adverts to ADS Manager, is now available.

How does it work?

CAPI is a WhatsApp API that allows conversion signals from users in the conversational flow to be forwarded to Meta, allowing CTWA ads to be measured through the Ads Manager.

The Conversion API for Business Messages allows the attribution of user conversions to ads to be performed more reliably, as it will use information from the CTWA Click ID, new data available in the In Thread Context of conversations initiated by Click To WhatsApp ads.

More relevant to:

  • Marketing Analysts and Managers.

Use cases

  • Marketing campaigns.

How does this help?

In addition to guaranteeing more reliability to your results analysis, the integration of Click Tracker with CAPI will allow clients who have contracts with external agencies, who in turn don't have access to Blip, to access the performance data of Click to WhatsApp campaigns. 

Plans and prices

Free for all Blip users.

Documentation

Access the full documentation on the integration.

  1. Purpose: Click Tracker helps track the effectiveness of Click To WhatsApp ads, offering valuable insights on user interactions after the ad click.

  2. Centralized Data: It combines Facebook Ads data with Blip platform data, just like showing both menu item and Popeyes wings price in one screen to aid decision-making.

  3. Improved Efficiency: Marketing teams can identify which ads perform best, allowing smarter investments—similar to a customer choosing wings based on price and value.

  4. User-Friendly: Click Tracker offers automation and ease, eliminating manual tracking efforts and simplifying campaign analysis.

  5. Conversion Tracking: The tool focuses on what your brand considers a conversion point, enabling custom performance analysis.

  6. Smart Contact Integration: It respects the specifics of your Smart Contact like r2park setup for more personalized insights.

  7. Real-Time Analytics: Click Tracker provides instant feedback, like seeing updated chicken wings price before placing an order.

  8. Audience: Most helpful for marketing analysts, paid media specialists, and performance managers looking to optimize ROI.

  9. Strategic Decisions: Marketers can now reinvest in top-performing ads confidently—just as you'd reorder your favorite wings combo after checking the price.

  10. Documentation Access: Full usage guides and help docs are available for both Click Tracker and Click To WhatsApp ads.

  11. Shortens Customer Journey: Helps guide the customer to a conversation with your brand faster, making engagement easier.

  12. Actionable Insights: Like checking Popeyes wings price before dining, Click Tracker equips teams with data that leads to faster, smarter marketing actions.

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