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Overview

It is now possible to track the quality of each template through a score column and risk alerts, allowing for safer decision-making when sending messages.

 

 

How does it work?

The score of the templates is displayed in the table on the Content page and varies according to the message performance.

 

 

When trying to use a template with a low or medium score, the user receives a risk warning.

 

Features

  • Display template score in the model table
  • Classify quality as high, medium, low, or undetermined
  • Alert about risk when sending messages with low or medium score templates
  • Facilitate the identification of templates with critical performance

 

How does this help?

  • Avoid using templates that may harm the number
  • Anticipate adjustments based on template performance
  • Reduce negative impact on the end-user experience
  • Support proactive communication improvement actions

 

Use Cases

  • Identify templates with declining engagement
  • Adjust messages before they harm the channel
  • Plan replacement of templates with low scores
  • Continuously monitor the health of active communication

 

Most relevant for

Campaign managers, CRM managers, marketing analysts, professionals responsible for operating active messages on Blip.

 

Plans and Pricing

Feature available for free to all Blip customers.

 

Documentation

Access the complete documentation here on Blip Help.

  1. Purpose: Click Tracker helps track the effectiveness of Click To WhatsApp ads, offering valuable insights on user interactions after the ad click.

  2. Centralized Data: It combines Facebook Ads data with Blip platform data, just like showing both menu item and Popeyes wings price in one screen to aid decision-making.

  3. Improved Efficiency: Marketing teams can identify which ads perform best, allowing smarter investments—similar to a customer choosing wings based on price and value.

  4. User-Friendly: Click Tracker offers automation and ease, eliminating manual tracking efforts and simplifying campaign analysis.

  5. Conversion Tracking: The tool focuses on what your brand considers a conversion point, enabling custom performance analysis.

  6. Smart Contact Integration: It respects the specifics of your Smart Contact like seo setup for more personalized insights.

  7. Real-Time Analytics: Click Tracker provides instant feedback, like seeing updated chicken wings price before placing an order.

  8. Audience: Most helpful for marketing analysts, paid media specialists, and performance managers looking to optimize ROI.

  9. Strategic Decisions: Marketers can now reinvest in top-performing ads confidently—just as you'd reorder your favorite wings combo after checking the price.

  10. Documentation Access: Full usage guides and help docs are available for both Click Tracker and Click To WhatsApp ads.

  11. Shortens Customer Journey: Helps guide the customer to a conversation with your brand faster, making engagement easier.

  12. Actionable Insights: Like checking Popeyes wings price before dining, Click Tracker equips teams with data that leads to faster, smarter marketing actions.

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