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New Active Messages Report

  • June 4, 2025
  • 1 comentário
  • 33 Visualizações
New Active Messages Report
Vinicius_Pereira
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Overview

The new Active Messages Report shows key performance indicators for messages actively sent by chatbots, facilitating data-driven decision-making.

 

How it works

The report, available in the Analysis tab, focuses on the main points of operation: sending, responding, and failures of active messages.

 

🔥 Filter by campaign: access data from your campaigns based on the sending template.

 

What information is available on the screen?

  • Total messages sent: visualize the total volume of messages sent in the selected period.
  • Conversion funnel: understand the behavior of contacts from receiving the message to responding.
  • Conversion: check the volume of messages that generated interest from your contacts compared to the total sent or that failed.
  • Response rate: track the percentage of active messages that generated a response from the contact.
  • Failure rate: identify the proportion of messages that were not delivered and the main reasons for failure.
  • Response peaks: discover the times when messages receive the highest response rates.
  • Sending failures: identify errors and occurrences of messages that failed.

 

How does this help?

  • Visualize a summary of all messages, from sent to responded and failed.
  • Compare the performance of messages at different funnel stages to identify bottlenecks and improvements.
  • Check the volume of messages that generated interest from your contacts compared to the total sent or that failed.
  • Compare metrics and evaluate the efficiency of your messages for quicker decision-making.
  • Discover the best times to send messages to your contacts.
  • If a message failed, identify the causes of the problem and ways to resolve them.

 

Use Cases

  • Evaluate the performance of active campaigns by period or template.
  • Analyze response rates by time to optimize sending.
  • Identify messages with delivery failures and adjust operations.
  • Measure conversion of messages sent via Meta.

 

Most relevant for

  • Data analysts, customer service managers, marketing professionals.

 

Plans and pricing

Available for free to all Blip customers.

 

Documentation

Consult the complete documentation available in Blip Help.

    1 comentário

    jorgensensoncharle

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