Overview
As of September 12th, Meta has implemented a mechanism that simplifies the adjustment of marketing messages for the sending of mass campaigns.
Always striving for an ongoing commitment to our customers' experience, we are here to provide useful information and links related to the subject.
What is it and how does it work?
The regularity model is a new feature implemented by Meta that will analyze the quality of active messages sent based on quick feedback from users. The change will only take place on marketing message templates that have just been created or have come out of "paused" status.
With this new feature, marketing messages that are sent and receive unsatisfactory feedback will be automatically paused.
With this, sending your campaign may take a little longer, but you will have enough time to adjust your content before mass sending and increase the chances of a successful campaign.
How do I track the approval and sending of the message?
You can follow the status of this process in our "Growth - Active messages" menu, as you already do today.
When you trigger a base of active notifications, part of your base will be sent and the other part will be retained and go through the quality and user feedback process. If the feedback is positive and changes the model's rating to high quality, the retained messages will be released and sent automatically. If the feedback is negative, the quality of the template will change to low quality, and the retained messages will be discarded and will be faulty. These faults can be viewed in the fault report, also through the Growth menu.
The status of a model can change automatically based on analysis decisions, user reports, or changes in the quality rating from Meta.
Quality rating of message templates
Message templates have a quality rating based on usage and customer feedback.
When the template is created, it has the status Under review. The analysis can take up to 24 hours.
When the status is Active, the message template classification will appear in the WhatsApp Manager next to the status. The classification is as follows:
- Active - Quality pending (highlighted in green)
- Active - High quality (highlighted in green)
- Active - Medium quality (highlighted in yellow)
- Active - Low quality (highlighted in red)
Initially, approved message templates have the classification Quality pending. If a message template continually receives negative feedback, this will cause the template's status to change. As long as the message template has the status Active, regardless of the quality rating, it can be sent to customers. If a message template reaches a rating of low quality, its status will be changed to Paused or Disabled and it cannot be sent to customers until it becomes active again.
Other statuses available in Meta are:
- Rejected: the model was rejected during the review process or violates our policies. This status appears as Disapproved in Blip.
- Paused: the model has been paused due to recurring negative feedback from customers. Message templates with this status cannot be sent to customers.
- Disabled: the template has been disabled due to recurring negative feedback from customers.
- Appeal requested: indicates that an appeal has been made.
When a message template is paused, Meta will send notifications to account administrators through the WhatsApp Manager and will also send notifications by email and through webhooks (if you have enabled webhooks for changes to message templates). For the time being, we don't display this information on the Blip platform.
Editing templates
If the brand finds problems with the quality of the template, it will be possible to edit it in the WhatsApp Manager (WABA) without having to resubmit it for approval. When editing on the Blip platform, you will need to create a new template.
If it is edited and sent back for approval, the message template will have the status Under review and cannot be sent to clients until it is Active.
Documentation
See more in the Meta documentation and consult the complete documentation in the Blip Help.
