Overview
Flows is a new WhatsApp feature that makes it possible to create new flows and "menu option" usage experiences to provide users with quick access to additional functionalities, settings, and advanced features to enrich the possibilities of their smart contact.
How does it work
Flows will work on an API model: developers will be able to use pre-programmed templates to connect their databases to WhatsApp.
For the user, within the conversation, a new panel opens, with flows that can contain several screens. To enrich the construction of the conversational flow, each screen contains customized components that allow text inputs, multi-selection, buttons, checkboxes, images, and more.
More relevant for
- Conversational flow builders.
How does this help?
- Task automation: WhatsApp Flows can automate tasks, such as answering frequently asked questions or scheduling appointments.
- Fluid experience: Flows allows users to carry out various tasks, such as hiring products or services, without having to leave WhatsApp.
- Better customer service: provides quick, personalized answers and simplifies decision-making by showing screens with possible choices in a direct and simple way, without the need to remove the user from the channel.
- Increased sales: can be used to increase sales, by offering products or services directly via WhatsApp.
Use cases
- Scheduling appointments.
- Access to the customer's account with the company.
- Filling in and sending forms.
- Inscrições em eventos e participação de promoções.
- In addition to various customizations of products and solutions.
Plans and prices
According to Meta's guidance, the functionality can only be implemented by a WhatsApp Business Solution Provider (BSP).
A BSP is nothing more than a solution provider with experience in the WhatsApp Business platform. As official providers, BSPs are recognized as the link between the WhatsApp platform and a company that wants to use the channel as a business communication solution. If you haven't identified it yet, know that Blip is a BSP.
Therefore, the first step to using Flows is to hire a BSP to carry out the implementation process. This construction resembles a template and must be created directly on the WhatsApp platform (WhatsApp Business API, or WABA). After that, the template must be approved by Meta before it can be sent to clients. It will reach users with the visual format of the action already implemented.
Documentation
Access the complete documentation of WhatsApp Flows in the Meta help center. Check out the documentation on WhatsApp Flows API (Master).
