Overview

To improve content quality, engagement, and channel health, Meta is introducing a new improvement in content delivery for its clients.

This improvement involves limiting the number of marketing messages each user can receive within a certain period. This measure aims to prevent overload and enhance campaign perception.

How It Works

The API applies a limit to the number of marketing messages sent, blocking new messages if the limit is exceeded.

How to Monitor

If a marketing template message is not delivered to a specific user due to the limit, the Cloud API will return error code 131026, and the On-Premises API will return error code 1026.

However, these error codes cover a wide range of issues that can result in a message not being delivered, and for privacy reasons, we will not disclose if the message was indeed not delivered due to the limit.

How This Helps

• Prevents message overload for users.
• Improves perception of marketing campaigns.
• Ensures high-quality user experiences.

Use Cases

Sending active marketing messages.

Most Relevant For

• Marketing teams.
• Campaign teams using Blip.

Plans and Pricing

Free for all Blip users.

Documentation

Complete reference available in the Meta Help Center.