Overview
The Number Reputation feature provides a clear analysis of user satisfaction with your messages, allowing for proactive actions to maintain the health of your number.
How does it work?
Reputation is determined by spam reports, blocks, and other satisfaction indicators, resulting in ratings that guide your communication strategies.
- 🟢 High: excellent reputation. Your messages are being well received, and user satisfaction is high.
- 🟡 Medium: alert reputation. There are indications that user satisfaction is decreasing. This is a good time to review your communication strategies.
Low: critical reputation. Your sending quality is compromised, with a high risk of banning. Urgent actions are needed to reverse the situation.
How does this help?
- Quickly identify communication problems
- Improve acceptance of sent messages
- Protect the number from bans
- Optimize marketing campaigns
- Increase user satisfaction
Use Cases
- Evaluate the effectiveness of a new messaging campaign
- Make decisions about segmentation and sending frequency
- Adjust strategies after receiving user feedback
- Halt campaigns with low reputation performance
- Analyze reputation trends over time
Most relevant for
- Marketing managers, CRM managers, data analysts, customer service professionals.
Plans and Pricing
The feature is available for free to all customers with an active WABA number.
