Overview

New features in template selection and recategorization help prevent errors and ensure greater transparency in the use of active messages via WhatsApp.

How it works

Template selection now requires linking to a campaign category, and email notifications alert users about changes made by Meta.

Features

Additional Filter on Message Template Selection Screen

• A new filter for mandatory selection of a campaign (Utility, Marketing, or Authentication).
• The platform will only display templates compatible with the selected campaign category.

Email for Template Recategorization

• Whenever a template is officially recategorized by Meta, the Blip platform will automatically send an email to all bot administrators associated with the client.
• The email will contain: identification of the related WABA and bot, name of the impacted template, language, previous category, and new category.

How does this help?

• Prevents incorrect use of templates in campaigns.
• Increases compliance with Meta's new guidelines.
• Ensures transparency in changes made by Meta.
• Facilitates the management of active campaigns via WhatsApp.

Most relevant for

• Customer service managers, CRM analysts, and teams responsible for campaigns.

Plans and pricing

Available for free to all Blip customers with an integrated WhatsApp channel.